print infoporn is so 2009

according to urban dictionary

infoporn - Sexy and visually appealing visualizations of data, often using “Web 2.0” interactivity to suck the viewer in.

print infoporn has meme’d all over the internet from

the internet is starting to grow up;

video is finally coming to a state of consciousness,

companies are recognizing that free is NOT the solution to everything

the hidden potential ($) of your social graph is being unlocked

i feel the time has come for print infoporn to grow up, fall to the wayside and for interactive infoporn to take the helm.  (there i said it ok and yes that took a lot out of me to say that!)


the ecstatic appeal of infoporn has worn off because its a static document. yes, the information is simply represented into something a caveman can understand, but all i do with it is move my screen around so i can see the entire jpg.

i want zoom functionality, audio additions, videos playing, playful and whatever else Microsoft would never do.

now i introduce (or re-introduce) you to prezi,

a Flash based zooming visualizatoin and storytelling tool.

the hidden key word is “storytelling”, something print can only go so far as.  below i have embedded a prezi presentation from Wired which incorporated many features.



Wired Intelligence Briefing on Prezi

as much fun as the tool is to play around with, there is a learning curve and the opportunity of layout freedom creates the constipation of decision.  no problem, i firmly believe those that take the time to hone and master their “prezi” skills will be able to captivate their audiences (already incorporated in a few TED talks) in another way

other stories from prezi…