reflections and gems

A couple of weeks ago, a blog my friend and I run decided to promote it on the Tumblr Humor Directory.  Below are a few insights we calculated after the promotion.

Follower Increase
92.5% - Subscriber increase

Follower Traffic Conversation
20.9% conversion rate of unique visitors who then subscribed to our blog
 
Cost per Follower
<$0.10 - Cost to gain a subscriber

Accolades
0 - Recommendations
0 - Stickers
51 - Notes (combination of Reblogs and Likes)

Timing of Posts
Users visited our blog primarily at lunch and evening (till 9pm).

Take Away
“Directory Fatigue”
The steady traffic we received from www.tumblr.com/directory/humor infers that different people visit the humor directory every day.

The abysmal number of accolades means a couple of things
1.  We don’t promote “recommend us” enough.  
2.  Our content was not “recommend worthy”